Social media platforms have seen unprecedented and unprojected traction in recent years. From its humble beginnings in Friendster and MySpace to the massive boom in user engagement on Facebook and Twitter, the ubiquitous quality of this communication tool cannot be denied. At the start of the millennium, no one would have thought that social networking…
Have you ever found yourself so fascinated with a copy on a product, website, or a brand’s social media content? That’s copywriting working its charm on you—the audience. People often confuse copywriting and content marketing. For the record, content marketing refers to producing valuable and useful content to captivate and convert prospects and turn them…
Billions of users go online every single day. Over 5 billion searches occur each month for restaurants, 3 billion for hotels, 1 billion for clothing shops, 600 million for hair and beauty salons, and 5 million for coffee shops on Google alone. Searchers are potential clients who scour the internet for the best deals on…
In a rapidly evolving digital age, people all over the world are exposed to more content in a day than they could ever possibly process. Content marketing continues to take over, compelling brands to be creative and more efficient about how they get information out to their target audiences. What makes a brand stand out…
The Internet caters to an incredibly vast and diverse global community. In fact, as of 2019, it’s been reported that the world’s population of web users reached an astounding 4.39 billion. To add, by January of the same year, 1.94 billion websites were being managed and run by multitudes of organizations and individuals. At present,…
Content marketing has been at the core of virtually every business’ marketing strategy. Since the dawn of online marketing, it has piqued the interest of hundreds of people, including entrepreneurs, business owners, and companies across industries. Although we’ve all seen its popularity skyrocket in recent years, the concept is nothing new, especially to marketers, as…
For small businesses to bring their brands to the next level, content marketing is a must. Remember that content marketing gets three times more leads than paid search advertising and yet costs 62% less than traditional marketing. However, according to 44% of marketers, content production is also one of the most challenging parts of handling…
A lot has changed since the first website was published nearly 30 years ago. Web design is an industry laced with hundreds of thousands of tech jargon and buzzwords. On top of that, best practices are constantly changing and evolving at an extremely rapid pace. Although it can potentially be overwhelming, it’s what shapes the…
When search engines first started, they served as an online directory of websites. There was a lot of potential for these sites to help businesses and consumers, and it wasn’t long before the founders of Google realised that. Google soon claimed the top spot as the most popular search engine, even later on creating guidelines…
We’ve all heard the old saying, “Change is the only thing constant in the world,” and that goes double for content marketing and the digital landscape. Diversifying is the name of the game when it comes to using content to boost audience engagement. If you overly rely on one platform or format, you risk selling…