Digital marketing in itself has many aspects that require professionals from a variety of fields. Each person plays a role in ensuring that the team works efficiently and effectively and their combined talent is what will shape your business’ digital marketing success. Based on your goals, your team should be able to identify the important…
Conversion optimization is the practice of simplifying and optimising the process of transforming a lead or prospect into a sale. In digital marketing there are a number of different ways to drive traffic to a web page. Once traffic reaches that page, there are a number of different ways a visitor can interact with the page to either make a purchase, register their interest, or contact a company.
Conversion strategies can produce different results based on what is being offered, the audience being targeted, and how it is being branded. As a result, it can be difficult to determine which conversion strategy will work best for each part of a campaign. Digital marketing campaigns can be targeting different audiences with different messages, and each individual message might produce better results with a different conversion strategy.
New technologies have also changed the way that marketers approach converting a visitor into a paying customer. New strategies include using call tracking software to measure the success of a campaign when customers are calling in and using push notifications on mobile devices and in web browsers as a way to reattract past customers or those which failed to engage. Some of the most powerful conversion strategies include: