Digital marketing in itself has many aspects that require professionals from a variety of fields. Each person plays a role in ensuring that the team works efficiently and effectively and their combined talent is what will shape your business’ digital marketing success. Based on your goals, your team should be able to identify the important…
Instagram is one of the leading social media platforms on the Internet. With over one billion accounts and quick growth over the past year, it is becoming one of the most targeted platforms for consumer-oriented businesses. It is a large and diverse online community reaching some of the most profitable demographics around the world.
The visual nature of the social media platform makes it an ideal advertising opportunity for businesses that are involved in the fashion, wellness, and fitness industries. Additionally, businesses that sell products can use the visual nature of the platform to advertise their products, making it easy for their customers to share their thoughts on the product.
Instagram has four advertising formats to make use of: