Online content producers and social media personalities reach millions of web users around the world. Getting your brand featured with them means getting more eyes on you.
Influencer marketing refers to a marketing strategy where you associate your brand with relevant influencers or personalities that are connected to your target audience. Online buyers are more likely to choose a trusted brand, and having that brand marketed by an established personality means making your brand the trusted one to online buyers.
Influencer marketing can be done a number of different ways:
Once the data starts rolling in from contextual targeting, we can identify the highest-performing website placements and set specific bids for these, to maximise your return on investment.
In some cases there exists an opportunity to reward the influencer based on the performance of their endorsement or ad read, while in other cases influencers accepted a one-time fee to feature the product or service in their social media. Regardless, it is possible to attract no prospective buyers by choosing the right influencer and the right arrangement.
We help brands reach relevant and trustworthy influencers in social media by conducting audience research, learning which audiences are going to be most aligned with what the brand is offering, and establishing a relationship between the brand and the influencer. Our influencer marketing process involves:
Digital marketing in itself has many aspects that require professionals from a variety of fields. Each person plays a role in ensuring that the team works efficiently and effectively and their combined talent is what will shape your business’ digital marketing success. Based on your goals, your team should be able to identify the important…