Digital marketing in itself has many aspects that require professionals from a variety of fields. Each person plays a role in ensuring that the team works efficiently and effectively and their combined talent is what will shape your business’ digital marketing success. Based on your goals, your team should be able to identify the important…
Pay per click (PPC) or paid search marketing refers to an agreement between an advertising publisher (Google Ads, etc.) and an advertiser to display an advertisement for their product or service with an established cost on a “per click” basis. Mobile pay per click refers to specifically targeting users through mobile apps and mobile web browsing.
Online advertising has been a consistently growing online market since the rise of consumer Internet in the 90s. Now that most homes are Internet connected it has become one of if not the largest advertising medium in the world. With the rise of Internet connected devices and mobile devices, mobile online advertising has become one of the best ways to reach buyers.
Mobile pay per click allows for advertisers to target specific audiences that are more in line with the target audience of their produce or service. Advertisers are given extra control on when and where to run their mobile ads, the types of apps they would like to target users on, and set budget controls to prevent overspend. It is an innovation when compared to traditional print or media advertising, and is one of the best ways to reach the fastest growing audience in the world.