To continue to deliver exceptional results we are constantly conducting research based on the data we track from our campaigns. This allows us to develop new digital marketing processes that continue to produce the results our clients have come to expect from us.
We’ll continue to invest in improving this process while also investing in the passionate digital marketers that empower our SEO, PPC, and other digital marketing endeavors.
Strategy development is one of our most important phases. When we are creating a plan of action for a prospective client, having all of the elements laid out in plain English ensures that the client will know exactly what we plan to do and why it is important to do it. We create a complete plan of action to ensure that our digital marketers know exactly what needs to be done, what types of creatives need to be made, and how the results need to be tracked.
Since each campaign is different, our senior digital marketing experts ensure the strategy development process is carried out based on the best data we have at the time. For example, the SEO approach for a company that sells clothes is going to differ greatly from an SEO campaign for a financial advisor. Each plan of action is developed with the individual client in mind, that client’s industry, and the competitive factors that will influence that campaign.
One of the core facets of how we develop our strategies is using real-time data to predict the best way to create a campaign. Having worked with numerous brands online, we amass data that allows us to understand how different audiences engage online which allows us to create new campaigns that leverage that data for better results. Whether it’s through Google Analytics, call tracking software, or other data analytics tools, we obtain keen insight into how digital marketing works online and how online engagement leads to results.
We find it crucial to keep connected to the wider search marketing and digital marketing industries to both help up and coming digital marketers find their place and to ensure that the industry as a whole can thrive. We are active in different conference events and training programs in the United Kingdom and work to release case studies and other materials to help people understand digital marketing concepts. Our digital marketing experts are passionate about education and the wider digital marketing industry.