Thanks mostly to technological advances, the customer’s journey has evolved and changed how businesses today generate and nurture leads. Gone are the days when well-thought-out plastering of your brand in the local newspaper or TV network is considered the ultimate lead generation tactic. Since the dawn of technology, such traditional media advertising has understandably taken…
Search engine optimisation (often referred to as “SEO”) is the act of obtaining prominent placement for a web page in search results. Most users turn to a search engine when they are looking for something online. SEO focuses on optimising a web page to appear as one of the top search results for search terms relevant to the web page. In short, with the right SEO plan, a web page can be brought to the top of the search results.
The climate around SEO is changing at an accelerated pace. Gone are the days when you could get thousands of incoming links to boost your rankings. Google, Bing, and other major search engines have adapted their algorithms to overcome the challenges of link spam. Algorithmic changes continue to be made to ensure that unscrupulous actors online cannot game the system.
For most businesses having an online presence where buyers can find them is crucial to long-term success. Even local retail businesses can benefit from allowing their buyers to find them through search engine results. Online businesses thrive or fail depending on whether or not they can carve out their share of results for search terms which will yield the most amount of relevant traffic.
SEO companies assist their clients in being found online through these search results. Since search engines do not disclose how they determine the placement of different pages and website, experts help bridge the gap between those undisclosed algorithms and the secret to getting onto page one. Experienced SEO experts have enough knowledge, experience, and data to identify what behaviours and content strategies will give a page the best chance to appear on the first page.