Knowing who your audience is and how they search online can be the key to success. Tuning into the right keywords and the right audience ensures a higher conversion rate and less wasted marketing dollars on trying to reach too wide of an audience.

What is Long-Tail SEO?

One of the core elements of an SEO campaign is the keywords. Selecting the right keywords ensures your increased traffic will be coming from relevant web users that are looking for the products or services being offered. Long-tail keywords are keywords that do not have as much traffic, but are more likely to be relevant to the person performing the search.

It is not uncommon for websites to be optimised for simple keywords. For example:

  • HVAC repair
  • Lawn services
  • Pizza delivery

Long-tail keywords are more specific.

  • HVAC repair companies in Louisville
  • Lawn services in downtown Los Angeles
  • Pizza delivery services with healthy options

In short, long-tail SEO campaigns are built to target very specific keywords which are the most likely to convert into a paying customer. It ensures that the intent of the search user is directly relevant to the products or services being offered.

Our Approach to Long-Tail SEO

When building a long-tail SEO campaign, one of the most important things to establish is the type of audience that is being targeted and how that audience searches online. Our experts conduct a keyword audit to see what keywords are being targeted and which of those keywords performs the best in search results.

Our long-tail SEO campaigns include the following:

  • Long-Tail Keyword Research
  • Content Creation
  • On-Page Optimisation
  • Search Analytics
  • Ongoing Optimisation and Reporting

Request your FREE bespoke organic search (SEO) analysis from the experts in search

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