Knowing who your audience is and how they search online can be the key to success. Tuning into the right keywords and the right audience ensures a higher conversion rate and less wasted marketing dollars on trying to reach too wide of an audience.
One of the core elements of an SEO campaign is the keywords. Selecting the right keywords ensures your increased traffic will be coming from relevant web users that are looking for the products or services being offered. Long-tail keywords are keywords that do not have as much traffic, but are more likely to be relevant to the person performing the search.
It is not uncommon for websites to be optimised for simple keywords. For example:
Long-tail keywords are more specific.
In short, long-tail SEO campaigns are built to target very specific keywords which are the most likely to convert into a paying customer. It ensures that the intent of the search user is directly relevant to the products or services being offered.
When building a long-tail SEO campaign, one of the most important things to establish is the type of audience that is being targeted and how that audience searches online. Our experts conduct a keyword audit to see what keywords are being targeted and which of those keywords performs the best in search results.
Our long-tail SEO campaigns include the following:
Digital marketing in itself has many aspects that require professionals from a variety of fields. Each person plays a role in ensuring that the team works efficiently and effectively and their combined talent is what will shape your business’ digital marketing success. Based on your goals, your team should be able to identify the important…