Digital marketing in itself has many aspects that require professionals from a variety of fields. Each person plays a role in ensuring that the team works efficiently and effectively and their combined talent is what will shape your business’ digital marketing success. Based on your goals, your team should be able to identify the important…
Media relations is a public relations term referring to how brands and organizations build relationships with media publications and journalists. Building a relationship means offering journalists information about your brand that can be of use to the public and using that coverage to improve sales and conversions, or to move the public image in a positive direction. This means establishing coverage of the brand through “earned” means rather than “paid” means.
How one communicates with journalists and reporters is going to determine how great of a relationship the brand is going to have with any form of earned media. This is true both for how one frames their conversations and whether or not the person speaking with a journalist understands the context of their discussion. Professionals in the field will fare much better at telling the right story when compared to the average employee or c-level spokesperson.
Having a media relations strategy and internal processes ensures consistency in how a relationship is established with media outlet. It also ensures that a beneficial relationship is developed over time for increased brand exposure and awareness with relevant audiences.