LinkedIn is the largest professional social network in the world. It is a great way to reach motivated professionals in any industry and boasts a large amount of advertising and marketing potential.

What is LinkedIn Advertising?

LinkedIn advertising involves using a variety of advertising tools provided by the professional social network to create targeted ads which appeal to a professional audience. LinkedIn has positioned itself as the largest social media platform where the focus is on professional networking. With over 500 million users and millions of business pages, LinkedIn is the best place for B2B businesses to market in social media. Having realized an opportunity to market to this growing audience, LinkedIn has launched several advertising and sponsorship opportunities to those looking to reach that audience.

There are four advertising tools that LinkedIn provides to their advertisers:

  • Text Ads on Desktop: While limited to the desktop version of LinkedIn, these ads display a simple message with heading that directs the user to a landing page.
  • Sponsored Content: These ads are sponsored posts that appear in a LinkedIn user’s content feed linking to either a specific landing page or a lead generation form.
  • Sponsored InMail: Sponsored InMail ads are messages that appear in a user’s InMail section giving them a targeted message.
  • Dynamic Ads: Dynamic ads are objective-driven ads that automatically target specific audiences in the forms of follower ads, spotlight ads, and content ads.

How We Do It

Each LinkedIn advertising campaign is a unique challenge. Different businesses have different objectives they are looking to achieve and each campaign requires a different message to be presented to prospective buyers. Our process is designed to identify all of the challenges in a campaign and to devise a plan to overcome them.

Our process for building and managing LinkedIn advertising campaigns:

  1. Discovery: Our LinkedIn advertising experts identify the client’s objectives, the audiences relevant to them, and competitors targeting those same audiences.
  2. Strategy Development: Our LinkedIn advertising experts develop a strategy which identifies the types of ads to be used, the messages to be used to target them, and the landing pages to direct them to.
  3. Implementation: During this phase all of the ads, landing pages, and any other associated media is created and added to the campaign.
  4. Monitoring and Optimisation: Once a campaign has been rolled out, it is constantly monitored for any performance issues or any adjustments that can be made to reduce the cost of the campaign while improving the performance.
  5. Reporting: We generate regular reports that provide in detail how each ad and advertising campaign is performing and the sales they have generated.

Request your quote for your next LinkedIn campaign.

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