Everyone knows what social media is. It's one of the first ways that many look up the people around them or try to figure out what is going on in their area. It's also a way to navigate a conversation about important events or the latest in online entertainment. It has become one of the ways that people remain connected, but if left unchecked, can also limit how we do business.
Social reputation management is managing how online audiences perceive a brand or an individual through social media. Many turn to social media both for their online discussions and to learn more about the world around them. Having a positive reputation on social media ensures that your brand is going to succeed with the audiences most important to your success.
Similar to how a review can shape perception, online discussion about your brand both positive and negative can leave a lasting impact. If your prospective buyers aren’t spreading positivity, it can affect a sale and thus can affect your bottom line.
Our social media team conducts research on your target audience, what they are saying about your brand online, and where that audience generally communicates in social media. By doing this, we can target the right social media channels, the right social media influencers, and craft the right message to resonate with them. Having the right approach ensures that we can build and establish a strong social media presence for your brand.
Our process for developing an positive social reputation involves the following steps: