Digital marketing in itself has many aspects that require professionals from a variety of fields. Each person plays a role in ensuring that the team works efficiently and effectively and their combined talent is what will shape your business’ digital marketing success. Based on your goals, your team should be able to identify the important…
Pay per click (PPC) or paid search marketing refers to the relationship between an advertising publisher (Google Ads, Adroll, Facebook Ads, etc.) and an advertiser (a brand or business) to display an advertisement for their product or service where the advertiser pays a fixed amount for each click on their ad. This differs from traditional advertising arrangements where you pay either a fixed price for a print advertising or pay CPM (cost per thousand).
While many online platforms have been offering advertising opportunities since the dawning of the public Internet, pay per click platforms have only within the past decade mastered the art of targeting. Competing platforms offer advertisers an online interface to upload or create the advertisement while giving them tools to choose which audiences, keywords, or publications they want their ad to appear in.
Pay per click management services focus on helping businesses and brands build the right campaign for them. Since online browsing habits are ever-changing, pay per click management firms adjust campaigns over time based on the latest trends, new tools offered by pay per click platforms, and real-time analytics. They ensure that every aspect of the campaign from the creation of the ad to the process of converting the visitor into a lead is optimised.