Digital marketing in itself has many aspects that require professionals from a variety of fields. Each person plays a role in ensuring that the team works efficiently and effectively and their combined talent is what will shape your business’ digital marketing success. Based on your goals, your team should be able to identify the important…
Search engine optimisation (SEO) is a collection of practices that increase a web page’s placement in search results. International SEO involves delving into different markets and building an international presence online. While search engines generally serve the same experience to users across the world, the factors that influence placement and differences in how language is constructed greatly impacts how a web page will perform in different countries.
With both the focus on delivering locally relevant search results to users and search engines using differing algorithms in different markets, building SEO campaigns for international businesses is incredibly complex. An SEO expert that helps businesses in the United Kingdom may struggle to build a campaign for a business in the United States. Businesses may struggle to reach search results in all of their markets as a result of the hurdles that many websites encounter.
Factors that will differ in different markets: