Possessing great skill is something worth taking pride in. While no amount of tools could ever truly suffice as a substitute for any lack of talent, having the right instruments certainly enables one to perform at par, or even possibly, better than experts.
Case in point: Batman. In whatever circumstance, this protagonist is well-equipped to fight crime and the evils that lurk the streets of Gotham.
Lucky for you, we’ve taken the liberty of compiling some of the best content marketing tools and resources into this article to pull off those crazy big goals you might have set for your team. In this article, you’ll hopefully find the right tools you need to strengthen your content marketing game to make you and your team fast, efficient, and effective.
You’ll be surprised at how much change having the right tools and resources can bring you. Ideally, you’ll be able to find your business’s niche, tap your target audience, and get that sweet engagement to build up your business.
Below you’ll find the considerably lengthy list grouped per speciality to make it easier for you to skim through on a tight schedule. Each resource is tied with a bit of an overview of how it works, along with some tips on how to use them.
Navigation
- Writing and Editing
- Code Generators
- Social Media
- Search Engine Optimisation
- Search Engine Marketing
Recommendation for web design: A floating, clickable table of contents on the side that scrolls with the page and highlights the current item to indicate where the reader is on the page (like this). This will help make the page more readable and keep the bounce rate low.
Writing and Editing
When you’re stuck on content planning and creation, these tools can become your go-tos. They can empower your ideation process, improve your collaborative productivity, and boost your QA checking.
Keen on finding out what kind of content gets the most number of shares for a specific keyword? Buzzsumo gives you a good idea of what topics are trending for a keyword, based on how much engagement they are earning on social media.
You can drill down on more specific details by filtering the content type, timeframe, country, language, and more. It’s a great way to see what kind of competition your business is up against, and which topics you can use to come up with performing content.
Main uses:
- Keyword-based trending topics
- Adjustable results with filters
- Monitoring competitors
When you’re in a pinch and need a content idea fast, this may be your best bet. It’s simple—some might argue that it’s too simple—but it gets the job done in providing blog titles you could use when planning your content strategy.
All you need to do is feed it the main keywords you need to incorporate into your content. You can enter up to 5 nouns, and it’ll give you a bunch of suggestions you can flip through.
Main uses:
- Blog or article titles and topics
Producing content is challenging enough as it is. Much thought needs to be put into what you want to say and how you say things. Sometimes, you’ll lose track of the finer details as you’re ploughing through all the words as you’re typing. That’s where Grammarly steps in.
It’s a nifty Chrome extension you can install for free. That means whenever your browser’s open, it will be able to spot all your grammatical errors as you’re writing. This helps take the load off additional quality assurance checks when editing.
Main uses:
- Grammar correction
- Vocabulary usage checking
- Editing
If you’re looking for something that will be able to review your voice and writing style, you can always turn to this web editor. Just paste your copy directly onto the board, and you’ll see an analysis of your text.
Hemingway double checks if your writing is easy to understand and states brief suggestions on how you can improve the specified text. If you’re going off the grid and won’t have access to the internet, you can get it a desktop software for a premium price.
Main uses:
- Writing style checking
- Editing
Put down all your ideas, to-do lists, and trackers in an organised fashion with this app. Not only will you be able to write out your thoughts and drafts on the fly, but you also won’t be limited to accessing it on just one space. You can install it on your phone and laptop so you can work on synced documents across different devices.
When you upgrade to a premium account, you’ll also be able to extend it across your content team and work collaboratively. Plus, you get more storage space to keep additional documents like photos and scans.
Main uses:
- Research and note-taking
- Collaboration
- Document organisation and storage
Code Generators
Take control of your brand’s online social presence with code generators that help tailor your metadata to fit your content marketing strategy. These codes help make your content easier to find and share across different platforms.
A personal favourite meta tag generator! With this particular tool, you get a preview of what your page would look like on different platforms. Not only is it easy to use, but you also get a quick and helpful refresher on information about meta tags, its significance, and its relevance to different areas of content marketing. There are a few fantastic tips in the mix too!
Main uses:
- Generating social meta tags
- Content preview
- Meta tag tips
Put together your meta code for your title, description, and keyword tags faster with Meta Medic. It’s quite a straightforward generator, which is really what gives it such an appeal. On the page, you’ll find a ton of tips on how to create more compelling copy for your meta descriptions. There are also a couple of tools, such as word and character counters, to ensure what you’re putting in is well-optimised for search.
Main uses:
- Checking metadata
- Generating meta code
What makes this meta tag generator different from the others is that it comes with a bit more specificity in terms of supporting various types of content for different kinds of devices. It’s broken down into three simple steps—four if you do plan to share the word about Metatags.co.
Main uses:
- Generating meta tags specific to device and platform
- Validating meta tags
This tool stands out because of its adherence to Google specs, ISO 639-1 for languages, and ISO 3166-1 Alpha 2 for countries. This is an excellent jump-off point for applying a multilingual approach to your content. There are also some great resources linked on the page to help you better understand the process.
Main uses:
- Generating href lang tags
- Hreflang resource links
Create your href lang tags for multilingual websites with this generator. It’s as straightforward as it comes, with minimal steps to get the code, which makes it easier to use. There’s additional information on href lang on the page, too. Additionally, you’ll see some guides and a validator tool in its resources tab.
Main uses:
- Generating href lang tags
- Href lang validator
- Other href lang information and resource links
When all you need is a generic embed code, Embed.ly pretty much has you covered. Just paste in your URL, click the button, and you’ll have your website’s embed code in no time. There’s a preview of what it’ll look like once it’s embedded. You can make a few customisations to the outcome before you take the final code.
Main uses:
- Generating embed codes
- Preview and customise embed codes
Social Media
We see the power of social media in our everyday lives. Clicking something as small as a share button can make the biggest impact. That’s why it matters that the practice of posting on your social media profiles is taken quite seriously, with the appropriate planning and management. Below you’ll find some great resources that could amp up your social media presence.
This tool is a great content manager. Instead of constantly having to go through the routine of manually posting every day, you’re given the liberty of content automation. With it, you’ll be able to tap some of the most popular social platforms like Facebook, Twitter, and Pinterest without having to keep logging onto the site.
Buffer lets you queue up your posts in one sweep. You also get to see reports on relevant analytics that indicate the optimal posting time based on your target market’s most active period. Say hello to even better content performance!
Main uses:
- Content automation on social platforms
- Social media analytics
- Performance reports
When you’re in the business concerned with looks, it should likewise reflect on your social feeds, too. Planoly is an excellent tool to keep your presence in check and on point. With it, you can map out your social media’s image with a drag-and-drop UI for photo posts.
It also has scheduling capabilities and a comment portal that streamlines all messages from different platforms into one space. To sweeten the deal, you get to see analytics on your posts so you can adjust your strategies as needed.
Main uses:
- Content planning
- Content automation
- Streamlined social media messaging
- Performance reports
Work directly with a team on Sprout Social. Keep everyone in the loop of content planning and task delegation for a stronger sense of accountability across projects and campaigns you may be running.
With this tool, you’ll be able to schedule messages across different platforms to allow ample time for any changes to take place before a promotional period happens. You can also look into your posts’ performance across all channels, as well as your competitors.
Main uses:
- Content planning
- Project management
- Automated messaging
- Performance reports
- Competitor analysis
Search Engine Optimisation
Here are great tools for both SEO audits and technical SEO, perfect for keeping your website in check and improving the odds of your content showing up in Google.
Looking to do a full sweep? This tool can give your website a full SEO analysis. It’ll do backlink checks and uptime reports, as well as offer site speed recommendations and an error list to look through for improving your website. All you need to do is enter your website URL, and you’ll get a great list.
Main uses:
- Detailed SEO analysis
- SEO auditing
Check your SEO statistics without navigating away from your browser. Woorank comes as a Chrome extension that checks the essentials like accessibility, usability, and findability. As an added feature, you can check on your competitor’s statistics, too. You won’t have a problem staying a beat ahead of everyone else.
Main uses:
- SEO analysis
- Checking accessibility, usability, and findability
Do your technical audits faster with Netpeak Spider. It can crawl your entire website, analyse performance, and spot errors. Best of all, this tool delivers everything in a robust and comprehensive report, listing what’s good and what might need fixing.
Main uses:
- Website audit
- Spotting errors that need a quick fix
At first glance, you may be a little sceptical of its appearance. On the contrary, this tool is great for checking in on your backlinks, as well as your competitors. It’s straightforward enough for you to get useful insights.
Main uses:
- Checking backlinks
- Viewing competitor backlinks
Search Engine Marketing
Get a reliable evaluation of your AdWords campaigns. Aside from getting a grade, you’ll also be given recommendations on how else you can improve your copy. Additionally, you can use this tool as a keyword finder when brainstorming for niche-specific topics.
Main uses:
- Ad campaign reviews
- Niche-specific keyword finder
Bulk up on keywords that your competitors may not all be using with Ubersuggest. With it, you’ll get some long-tail keywords and a combination of keywords that others might be missing out on.
Main uses:
- Keyword suggestions
- Content ideas
Go undercover and check out what your competitors are doing with this tool. See the lowdown on the keywords they’re using and how much they’re spending on their ads. It’s the perfect way to learn from them and plan out your next strategy.
Main uses:
- Competitor keyword analysis
- Strategy planning
Whether you’ve been in the business of Content Marketing for a while or are completely new to it, you’ll be able to make great things happen with the right tools at the ready. Hopefully, you’ve found a few that’ll work to your advantage in this list.
Possessing great skill is something worth taking pride in. While no amount of tools could ever truly suffice as a substitute for any lack of talent, having the right instruments certainly enables one to perform at par, or even possibly, better than experts.
Case in point: Batman. In whatever circumstance, this protagonist is well-equipped to fight crime and the evils that lurk the streets of Gotham.
Lucky for you, we’ve taken the liberty of compiling some of the best content marketing tools and resources into this article to pull off those crazy big goals you might have set for your team. In this article, you’ll hopefully find the right tools you need to strengthen your content marketing game to make you and your team fast, efficient, and effective.
You’ll be surprised at how much change having the right tools and resources can bring you. Ideally, you’ll be able to find your business’s niche, tap your target audience, and get that sweet engagement to build up your business.
Below you’ll find the considerably lengthy list grouped per speciality to make it easier for you to skim through on a tight schedule. Each resource is tied with a bit of an overview of how it works, along with some tips on how to use them.
Navigation
- Writing and Editing
- Code Generators
- Social Media
- Search Engine Optimisation
- Search Engine Marketing
Recommendation for web design: A floating, clickable table of contents on the side that scrolls with the page and highlights the current item to indicate where the reader is on the page (like this). This will help make the page more readable and keep the bounce rate low.
Writing and Editing
When you’re stuck on content planning and creation, these tools can become your go-tos. They can empower your ideation process, improve your collaborative productivity, and boost your QA checking.
Keen on finding out what kind of content gets the most number of shares for a specific keyword? Buzzsumo gives you a good idea of what topics are trending for a keyword, based on how much engagement they are earning on social media.
You can drill down on more specific details by filtering the content type, timeframe, country, language, and more. It’s a great way to see what kind of competition your business is up against, and which topics you can use to come up with performing content.
Main uses:
- Keyword-based trending topics
- Adjustable results with filters
- Monitoring competitors
When you’re in a pinch and need a content idea fast, this may be your best bet. It’s simple—some might argue that it’s too simple—but it gets the job done in providing blog titles you could use when planning your content strategy.
All you need to do is feed it the main keywords you need to incorporate into your content. You can enter up to 5 nouns, and it’ll give you a bunch of suggestions you can flip through.
Main uses:
- Blog or article titles and topics
Producing content is challenging enough as it is. Much thought needs to be put into what you want to say and how you say things. Sometimes, you’ll lose track of the finer details as you’re ploughing through all the words as you’re typing. That’s where Grammarly steps in.
It’s a nifty Chrome extension you can install for free. That means whenever your browser’s open, it will be able to spot all your grammatical errors as you’re writing. This helps take the load off additional quality assurance checks when editing.
Main uses:
- Grammar correction
- Vocabulary usage checking
- Editing
If you’re looking for something that will be able to review your voice and writing style, you can always turn to this web editor. Just paste your copy directly onto the board, and you’ll see an analysis of your text.
Hemingway double checks if your writing is easy to understand and states brief suggestions on how you can improve the specified text. If you’re going off the grid and won’t have access to the internet, you can get it a desktop software for a premium price.
Main uses:
- Writing style checking
- Editing
Put down all your ideas, to-do lists, and trackers in an organised fashion with this app. Not only will you be able to write out your thoughts and drafts on the fly, but you also won’t be limited to accessing it on just one space. You can install it on your phone and laptop so you can work on synced documents across different devices.
When you upgrade to a premium account, you’ll also be able to extend it across your content team and work collaboratively. Plus, you get more storage space to keep additional documents like photos and scans.
Main uses:
- Research and note-taking
- Collaboration
- Document organisation and storage
Code Generators
Take control of your brand’s online social presence with code generators that help tailor your metadata to fit your content marketing strategy. These codes help make your content easier to find and share across different platforms.
A personal favourite meta tag generator! With this particular tool, you get a preview of what your page would look like on different platforms. Not only is it easy to use, but you also get a quick and helpful refresher on information about meta tags, its significance, and its relevance to different areas of content marketing. There are a few fantastic tips in the mix too!
Main uses:
- Generating social meta tags
- Content preview
- Meta tag tips
Put together your meta code for your title, description, and keyword tags faster with Meta Medic. It’s quite a straightforward generator, which is really what gives it such an appeal. On the page, you’ll find a ton of tips on how to create more compelling copy for your meta descriptions. There are also a couple of tools, such as word and character counters, to ensure what you’re putting in is well-optimised for search.
Main uses:
- Checking metadata
- Generating meta code
What makes this meta tag generator different from the others is that it comes with a bit more specificity in terms of supporting various types of content for different kinds of devices. It’s broken down into three simple steps—four if you do plan to share the word about Metatags.co.
Main uses:
- Generating meta tags specific to device and platform
- Validating meta tags
This tool stands out because of its adherence to Google specs, ISO 639-1 for languages, and ISO 3166-1 Alpha 2 for countries. This is an excellent jump-off point for applying a multilingual approach to your content. There are also some great resources linked on the page to help you better understand the process.
Main uses:
- Generating href lang tags
- Hreflang resource links
Create your href lang tags for multilingual websites with this generator. It’s as straightforward as it comes, with minimal steps to get the code, which makes it easier to use. There’s additional information on href lang on the page, too. Additionally, you’ll see some guides and a validator tool in its resources tab.
Main uses:
- Generating href lang tags
- Href lang validator
- Other href lang information and resource links
When all you need is a generic embed code, Embed.ly pretty much has you covered. Just paste in your URL, click the button, and you’ll have your website’s embed code in no time. There’s a preview of what it’ll look like once it’s embedded. You can make a few customisations to the outcome before you take the final code.
Main uses:
- Generating embed codes
- Preview and customise embed codes
Social Media
We see the power of social media in our everyday lives. Clicking something as small as a share button can make the biggest impact. That’s why it matters that the practice of posting on your social media profiles is taken quite seriously, with the appropriate planning and management. Below you’ll find some great resources that could amp up your social media presence.
This tool is a great content manager. Instead of constantly having to go through the routine of manually posting every day, you’re given the liberty of content automation. With it, you’ll be able to tap some of the most popular social platforms like Facebook, Twitter, and Pinterest without having to keep logging onto the site.
Buffer lets you queue up your posts in one sweep. You also get to see reports on relevant analytics that indicate the optimal posting time based on your target market’s most active period. Say hello to even better content performance!
Main uses:
- Content automation on social platforms
- Social media analytics
- Performance reports
When you’re in the business concerned with looks, it should likewise reflect on your social feeds, too. Planoly is an excellent tool to keep your presence in check and on point. With it, you can map out your social media’s image with a drag-and-drop UI for photo posts.
It also has scheduling capabilities and a comment portal that streamlines all messages from different platforms into one space. To sweeten the deal, you get to see analytics on your posts so you can adjust your strategies as needed.
Main uses:
- Content planning
- Content automation
- Streamlined social media messaging
- Performance reports
Work directly with a team on Sprout Social. Keep everyone in the loop of content planning and task delegation for a stronger sense of accountability across projects and campaigns you may be running.
With this tool, you’ll be able to schedule messages across different platforms to allow ample time for any changes to take place before a promotional period happens. You can also look into your posts’ performance across all channels, as well as your competitors.
Main uses:
- Content planning
- Project management
- Automated messaging
- Performance reports
- Competitor analysis
Search Engine Optimisation
Here are great tools for both SEO audits and technical SEO, perfect for keeping your website in check and improving the odds of your content showing up in Google.
Looking to do a full sweep? This tool can give your website a full SEO analysis. It’ll do backlink checks and uptime reports, as well as offer site speed recommendations and an error list to look through for improving your website. All you need to do is enter your website URL, and you’ll get a great list.
Main uses:
- Detailed SEO analysis
- SEO auditing
Check your SEO statistics without navigating away from your browser. Woorank comes as a Chrome extension that checks the essentials like accessibility, usability, and findability. As an added feature, you can check on your competitor’s statistics, too. You won’t have a problem staying a beat ahead of everyone else.
Main uses:
- SEO analysis
- Checking accessibility, usability, and findability
Do your technical audits faster with Netpeak Spider. It can crawl your entire website, analyse performance, and spot errors. Best of all, this tool delivers everything in a robust and comprehensive report, listing what’s good and what might need fixing.
Main uses:
- Website audit
- Spotting errors that need a quick fix
At first glance, you may be a little sceptical of its appearance. On the contrary, this tool is great for checking in on your backlinks, as well as your competitors. It’s straightforward enough for you to get useful insights.
Main uses:
- Checking backlinks
- Viewing competitor backlinks
Search Engine Marketing
Get a reliable evaluation of your AdWords campaigns. Aside from getting a grade, you’ll also be given recommendations on how else you can improve your copy. Additionally, you can use this tool as a keyword finder when brainstorming for niche-specific topics.
Main uses:
- Ad campaign reviews
- Niche-specific keyword finder
Bulk up on keywords that your competitors may not all be using with Ubersuggest. With it, you’ll get some long-tail keywords and a combination of keywords that others might be missing out on.
Main uses:
- Keyword suggestions
- Content ideas
Go undercover and check out what your competitors are doing with this tool. See the lowdown on the keywords they’re using and how much they’re spending on their ads. It’s the perfect way to learn from them and plan out your next strategy.
Main uses:
- Competitor keyword analysis
- Strategy planning
Whether you’ve been in the business of Content Marketing for a while or are completely new to it, you’ll be able to make great things happen with the right tools at the ready. Hopefully, you’ve found a few that’ll work to your advantage in this list.
