One of the biggest advantages of paid search (PPC) is the control it gives marketers over their advertising message and spend. However, managing paid search campaigns can be an enormously complex task and optimising them to the highest level requires a wide range of skills, ranging from copywriting to data analysis.

Google’s algorithmic updates, real time search and social signals all form part of the continually evolving organic search landscape. As a result, it’s becoming increasingly challenging for businesses to keep ahead of the digital curve and achieve real search success.

 

Our paid search specialists are passionate about making clients’ ads work as hard as possible to achieve optimum performance with maximum ROI. With a thorough knowledge of innovation and best practice, a finger on the pulse of emerging trends and expertise in in using (and creating) industry-leading technology, we consistently achieve outstanding results, as these paid search case studies testify.

 

Every member of our PPC team has a wealth of experience across multiple competitive verticals, and are all qualified Google AdWords Professionals, Bing Ads Accredited and have Google Analytics Individual Qualifications.

 

They are also skilled in Google Shopping (product listing ads) feed management, mobile PPC, display advertising, video advertising and paid social, placing them in a strong position to deliver impressive paid search results for your brand.

 

These PPC case studies are a selection of client successes, providing client information, the brief and the techniques employed to achieve outstanding results.