Thanks mostly to technological advances, the customer’s journey has evolved and changed how businesses today generate and nurture leads. Gone are the days when well-thought-out plastering of your brand in the local newspaper or TV network is considered the ultimate lead generation tactic. Since the dawn of technology, such traditional media advertising has understandably taken…
As cliché as it may sound, content is and will indubitably remain king across all industries, especially in the marketing landscape. With hundreds, even thousands of content brands create annually, many of them find it difficult to keep track of the types of content they make and which ones actually work. This is where a…
How to Create Winning Content for Every Stage of the Marketing Funnel Content marketing is a key component that fuels the growth of businesses of all sizes. It has largely become an online competition, with more and more consumers turning to the internet for practically everything. The numbers reveal that businesses get higher chances of…
In a competitive market, your business needs to meet its bottom line, and that involves consistently growing sales by getting prospects into the funnel. To put a spin on an old saying, the buyer’s journey begins with a single step. This step is where lead generation comes in. Lead generation is the process of reaching…
Content marketing has become an indispensable part of any company’s marketing strategy. In fact, 92% of marketers view content as a business asset, and 56% say they want to beef up their content creation budget for 2020 and beyond. With this in mind, there’s no escaping the fact that you need to continually refine and…
This article focuses on things you need to know about link building—what it is, why you need to do it, and how to be successful at it. Knowing these things is essential, given that link building is one of the most critical elements that influence search engine optimisation (SEO). A study by Brian Dean and…
Over the years, social media platforms have amazingly solidified their integration into the daily lives of multitudes of people. In fact, the London School of Economics and Political Science shares that as of June 2017, 2.89 billion out of 3.81 billion Internet users actively engage in social media, giving it a penetration rate of 36%.…
Now that businesses are transitioning to the digital world, your website will play a key role in the sustainability and development of your brand. As of 2018, there are approximately 3.9 billion active users roaming around the internet. With this many people hopping from one online service to another, your next customer will most likely…
Mobile technology is one of the most influential advancements in history. The innovations brought about by mobile development allowed manufacturers to find ways to make these devices faster and multi-functional without compromising portability and ease-of-use. In fact, these are the reasons consumers have slowly become dependent on their mobile devices. Holding a smartphone allows you…
As marketers, we want to be able to rank high on search engines because of a few things: exposure, traffic, and conversions. It’s tricky business figuring out the methods of optimising for search engines, considering there are so many ways people might look for something related to what we have to offer. Fortunately, we’ve got…